How to Express Love in Japanese: Words, Actions, and Nuance

Why “I Love You” Works Differently in Japanese

In Japanese culture, love is expressed more through actions than through words. English speakers might say “I love you” several times a day, but Japanese people may rarely say it — instead, they’ll walk you to the station in the rain, make your favorite meal, or remember your exact coffee order.

Saying “I love you” in Japanese can feel weighty, dramatic, or even cheesy depending on the situation. That’s why it’s important to understand the different layers of expression.

What Google Translate Gives You

愛してるaisiteru

It looks straightforward, right? Except that hardly anyone in Japan actually uses it—at least, not in everyday conversation.

The Big Three Ways to Say It

1) 愛してるaisiteru — The Deep, Serious One

Meaning: “I love you” in the most literal and romantic sense.

When to use: Between long-term partners or married couples in intimate moments; common in dramatic scenes in films/TV.

Vibe: Deep commitment. Using it casually can feel unnatural.

2) 好きsuki — The Everyday Favorite

Meaning: “I like you” or “I love you,” depending on tone and context.

When to use: Dating, confessions, or even for hobbies/things you like.

Vibe: Flexible. Can be light and casual or full of emotion.

Tip: Add 大好きdaisuki for emphasis — “I really like/love you,” common among couples.

3) 愛してますaishitemasu — The Polite, Formal One

Meaning: A polite/formal version of “I love you.”

When to use: Rare in daily speech; might appear in letters, vows, or very formal contexts.

Vibe: Reserved and respectful — not for everyday conversation.

Non-Verbal Ways to Say “I Love You” in Japan

In Japan, small acts often speak louder than words:

• Making your partner’s lunch (お弁当 / obento)
• Sharing an umbrella on a rainy day
• Buying their favorite seasonal snack
• Waiting up until they get home from work

These gestures form their own quiet language of love.